FlowBank App

The Challenge

The client approached us with a complex problem: how to simplify financial data for everyday users while maintaining professional-grade tools for power users. They needed a complete overhaul of their digital presence, starting with a mobile-first application.

The Solution

We started with extensive user research, interviewing over 50 potential users to understand their pain points. This led to a radical simplification of the user interface, hiding complexity behind intuitive gestures and smart defaults.

The result is a clean, modern application that feels effortless to use but powerful enough for serious financial management.